BYJU'S unveils sports icon Lionel Messi as global brand ambassador

BENGALURU: Football star and global sports icon Lionel Messi was on Friday announced by BYJU'S -- the world's leading education technology company -- as the first global brand ambassador of its social impact arm, 'Education For All'.

Messi, the Paris Saint-Germain player in French Ligue 1 and captain of the Argentinian team, will promote the cause of equitable education during his association with BYJU'S.

"The association with one of the world's most popular sportspersons is in sync with the expanding global footprint of BYJU'S and its commitment to make education accessible, equitable, and affordable for all," said a statement from the education technology company.

Earlier this year, BYJU'S made history by becoming the official sponsors of the FIFA World Cup 2022 in Qatar. Football has roughly 3.5 billion fans worldwide, and Messi has a social media following of nearly 450 million.

The long-term engagement, which begins as Messi embarks on his final campaign to win the World Cup as captain of Argentina, will see him feature in campaigns promoting BYJU'S 'Education For All'. IANS

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