International Olympic Committee (IOC) releases first visual identity to bolster Olympic brand's core values

GENEVA: The International Olympic Committee (IOC) has released its first-ever visual identity in order to bring the Olympic brand and its core values to life, the IOC announced on Wednesday. This new visual system has been created to bolster the Olympic brand's core values, while enhancing consistency, recognition and impact across all IOC platforms, communications and publications, the IOC said via a media release.

"The IOC recognised the need to create a comprehensive foundational identity, designed for use across all mediums and channels," the release said.

The full brand rollout is expected to be completed by the 2024 Paris Olympic Games. IANS

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