Northeast United Football Club (NEUFC) Partners With Seagram's Imperial Blue for Upcoming Season of ISL

NEW DELHI: Northeast United Football Club (NEUFC) has decided to partner with Seagram's Imperial Blue for the upcoming season of the Indian Super League (ISL).

The announcement was made on Thursday by Seagram's Imperial Blue.

It is to be mentioned here that a press conference was organized where Akshay Basrur, Club Secretary of NEUFC said that the association will help the club reach new heights, both on and off the pitch and that he looks forward to the new season.

Seagram's Imperial Blue has believed in associating with the passion points of the youth across the country. Thus, this partnership presents an opportunity for both brands to strengthen their youth connect through this exclusive partnership. The club, owned by John Abraham, is based out of Guwahati, Assam and will be competing in the upcoming Indian Super League to be held in Goa.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, "Imperial Blue believes in celebrating the passion points that resonate deeply with our consumers. This partnership unites the region as they follow the progress & the success of their most loved team Northeast United FC. Just like NEUFC, Imperial Blue is a strong partner of the consumers in their moments of conviviality as they celebrate their love for football. The superstars of the team represent a fusion of skill, passion, drive and local pride. We look forward to a great season of football and we wish all the luck to the team for the upcoming season".

Further, Priya Runchal, CEO of NorthEast United Football Club said, "This association marks the coming together of two iconic brands who have the Northeast consumer at their heart. Seagram's Imperial Blue is always known to create a deep-rooted bond with the consumers by offering experiences ahead of the category. We are proud to have the brand on board and see this as a symbiotic relationship. One where Imperial Blue will get to further strengthen its brand love with the consumers and NEUFC gets to be a part of the various moments of conviviality that Imperial Blue celebrates with its consumers. Cheers to that."

The new season is set to be played out in Goa entirely with no fans present at the stadiums in view of the pandemic situation.

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