Premier League seeking broadcast solutions for Chinese fans

LONDON: The Premier League is trying hard to find broadcast solutions for fans in China, Richard Masters, chief executive of the English football top flight has said.

A Premier League statement released on China's social media Weibo read: "Premier League chief executive Richard Masters promised to Chinese fans that they are working hard to find solutions to broadcast the matches in China. Unfortunately, the first round matches of the 2020-21 season won't be broadcast in China," reports Xinhua news agency.

The Premier League announced last Thursday that they have terminated their cooperation with Chinese broadcaster PP Sports.

PP Sports, owned by the Chinese retail giant Suning Group, had signed a three-year deal with the Premier League in 2016. The broadcaster has reportedly withheld a payment of 160 million pounds for rights fees which were due in March.

A PP Sports source told Xinhua they paid 50 per cent of the negotiated fees at the initial stage of the three-year circle.

Masters said: "We know that there are millions of fans in China who would like to watch Premier League matches as usual and we are seeking solutions to solve the problem. We need to make the right decision and we are trying to find the best solution." IANS 

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