37 crore viewers watched first 19 matches on TV: Disney Star

MUMBAI: Disney Star, the official television broadcaster of IPL 2023, on Thursday said that 36.9 crore viewers, based on BARC data for 2+ age groups across Urban + Rural markets, tuned in to Network's live broadcast of the first 19 matches of the ongoing season, which happens to be the highest ever in the league's history even after considering the two editions played during Covid-19.

The broadcaster also clocked 11,350 crore (113.5 billion) minutes of watch time for the first 19 matches. Citing BARC data, the broadcaster said it saw a 25 per cent increase in match TVR in comparison to the last edition.

"It has been a record-breaking start to Tata IPL 2023 on Disney Star, eclipsing all previous benchmarks for viewership of the first 19 matches. Close matches and scintillating individual performances combined with the power of Star Sports' #BetterTogether campaign and world-class storytelling capabilities have ensured that viewership for IPL 2023 in just 19 matches is within touching distance of the viewership registered by the full season last year," said Sanjog Gupta, Head - Sports, Disney Star, in an statement. Agencies

Also Read:International Basketball Federation opens road to Paris 2024

Also Watch: