Akram, Jayasuriya applaud Lanka Premier League for successful edition

NEW DELHI: Cricket in Sri Lanka has found a new voice with Lanka Premier League 2023 as it posted the best-ever TV and digital reach in its fourth edition since its inception in 2020.

Legendary cricketers Sanath Jayasuriya and Wasim Akram applauded the league rights holder IPG Group for ensuring a milestone TV reach of 650 million and also close to 400 million unique viewers count on YouTube and other social media handles for the live matches.

In a significant landmark in the league’s history, the fourth season saw an impressive jump of more than 160% in TV reach compared to the last edition and it also garnered 359 million digital reach to make the LPL 2023 a blockbuster.

“I think the Lanka Premier League was great this year. Everywhere in the world, people were very keen to watch this league. It’s all over the world and IPG Group has done a great job in ensuring that,” commented SL great Jaya-suriya, who was also the Director of Cricket for Dambulla Aura.

While both the cricket legends praised the quality of cricket that was displayed, Samantha Dodanwela, Tour-nament Director, thanked LPL 2023 and all the sponsors for contributing to the growth of Sri Lankan economy in terms of revenue and foreign investments. IANS

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