International Cricket Council to launch first-ever vertical video feed

DUBAI: In a first across the different editions of the tournament, the International Cricket Council (ICC) will produce an additional vertical video feed for the 2023 Men's Cricket World Cup. The world feed for the ICC Men’s Cricket World Cup 2023, supported by Disney Hotstar, will also feature a vertical video feed on ICC TV for the very first time.

"The ICC’s vertical feed will be a first-of-its-kind coverage for the sport across all 48 World Cup matches. The technological innovation will provide fans with an easier and more intuitive viewing experience on mobile phones that allows them to consume content on-the-go in the most convenient handheld position," it said in a release.

The vertical feed will provide a special experience with the addition of split-screens in its coverage. With a focus on building more context to the on-field action, the split-screen feature will unlock an additional dimension for the viewers and provide a further sense of proximity to the action and their heroes.

"Cricket fans always look forward to the high-quality broadcast coverage of ICC events. With this in mind, the ICC TV team continuously strives to tailor our coverage to fan preferences," ICC Chief Commercial Officer Anurag Dahiya said. IANS

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