IPL Media Rights Auction: Apple, Netflix, And Others Come On Board To Buy ITT

New Delhi: Three of the most reputed production companies Netflix, Amazon, and Facebook are expected to bid for the Rs 50,000 Indian Premier League (IPL) media rights for the 15th season.

As per reports, well-known media streaming platform like Disney, Zee-Sony, and TV18 Viacom has already brought the tender documents. In addition to this, the international technology company, Apple is also likely to pick the tender document in the upcoming week.

At present ten teams are competing against each other to get the desired position in the 2022 IPL. Notably, the cost of IPL media rights has risen higher in the past 14 years after its inception in the year 2008.

At least 5 years ago the present broadcasting sponsor, Star Sports has brought the media rights for Rs 16,347 crore. However, this year the cost is likely to fall between Rs 45 crore to Rs 50,000. 

Earlier this week BCCI announced ITT (Invitation-To-Tender) to sell the media rights for IPL 2023-27 broadcast cycle and soon after these all the brands have brought tender documents.

The Board of Control for Cricket in India (BCCI) informed that the last date to purchase the Invitation-To-Tender is 10th May and then in the next one month, the exchange of clarification on tender documents will be done.

The rights will be sold in four baskets that include 'Television Rights for the Indian subcontinent, 'Digital rights', 'a cluster of 18 matches (opener and 4 play-off matches)' and 'Rest of the world.'

BCCI has already set the base price for TV rights at Rs 18,130 crore and the base price of all 74 games each season is set at Rs 90 crore.

In case the total number of matches increases, the price already decoded by the governing body of cricket may increase based on pro-data.

The base price for digital rights has been fixed at Rs 12,200 crore, for the third bucket i.e.18 games with an opener and four play matches the base price is set at Rs 1,440 crore and the base price for the rest of the world is set at Rs 1,100 crore.

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