CM Sarbananda Sonowal calls for innovation to add value to traditional products

GUWAHATI: Chief Minister Sarbananda Sonowal called for innovation to add value to the traditional products of the State to capture global market. The Chief Minister made this call while taking part as the chief guest at "Udyam Assam – celebrating success, supporting Startup dreams", a celebratory event commemorating the success of Assam Startup – The Nest at Ambari in Guwahati on Sunday.

Noteworthy that Assam Startup – The Nest under the aegis of Industry and Commerce Department of the State Government, in the first year of its foundation has incubated 75 Startups. These Startups with turnover of around 11 crore have generated 1690 direct and over 40 thousand indirect employments so far.

Speaking on the occasion, Chief Minister Sonowal said, "The 21st century is a technology driven society. With technology dominating everyday life, people's choices are changing. Therefore, to draw their attention and capturing world market, there is an urgent need to be innovative. The young entrepreneurs should therefore focus on incorporating innovative ideas with traditional products to give added value to them".

Underlining the uniqueness of traditional textiles, bell metal products etc. of the State, the Chief Minister said that these products have all the ingredients to draw people's attention. However, in view of changing consumer behaviour, there is a need to be more innovative and IT enabled services would help in giving marketing advantage to these products, he added.

The Chief Minister said that initiatives like Startup India, Skill India, Digital India and Make in India launched by Prime Minister Narendra Modi set the ball rolling for a level playing field for Indian entrepreneurs in global platform. He also observed that these programmes have started to deliver results now with Indian Startups making strong presence in global market.

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