Odisha to promote Assam tea; campaign launched in Cuttack

STAFF REPORTER

GUWAHATI: The Assam tea campaign in Odisha has received a boost with MP Anubhav Mohanty promising to promote Assam tea in his State.

“I would like to promote this campaign and its underlying message on my social media pages too. Yoga and tea in the morning is the perfect combination for staying healthy. Celebrate life with India tea and yoga,” Mohanty said, while flagging off the campaign in Cuttack on Saturday.

The campaign has been launched by the Tea Board of India in association with the Guwahati Tea Auction Buyers’ Association (GTAC). The GTAC is collaborating for a tea promotion campaign in the country for the first time.

Mohanty, MP from Kendrapara, while flagging of the “India Tea” and the “Exclusive Assam Tea” campaigns, said the event would definitely lead to huge consumption of Assam tea in the land of Lord Jagannath.

“Drinking tea in its purest form is the panacea for several ailments like diabetes, cancer and bad cholesterol. I have been a diabetic since the age of 17 and am 38 now. Had I known this fact about tea earlier, I could have kept diabetes at bay. I urge everyone to stay healthy and refreshed by drinking pure Assam tea, to be a part of this pure single-origin Assam tea campaign. In this respect, social media needs to be judiciously used so that proper and true message gets propagated,” Mohanty said.

As per plans, the campaign will use mobile vans to promote Assam tea in malls, shopping complexes, housing societies, colleges, railway stations and other public places along specified routes in the cities of Cuttack, Bhubaneswar and Puri. The campaign will culminate in Puri on March 3.

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